With the application of new technology，the new forms of outdoor advertising continue to emerge, the outdoor LED display media has born.
LED full color display is the new information display media which developed rapidly in the world. It combines the modern high-tech. And it has the advantages of energy saving, environmental protection and bright colors. The advertising screen of outdoor LED display is large with the great visual effects which can attract the audience’s eye fully. It is a new combination of media and high-tech.
LED display also has the advertising features that it can achieve a high effective rate. Compared with the TV, newspaper and other media, the price is lower than others. These unique value make the LED display media become a new and popular product. LED display is not just an extension of outdoor media and TV media, and it has a greater creative space. With the digital age of the concept of communication, it is an unique form of screen. LED outdoor large screen will be more intelligent and more humanitarian in the future.
With the rapid development of the outdoor LED display media, the ecological environment of the industry must have the great change. As a new form of display media, there are many things to do in the industry of outdoor LED screen media. At present, many companies of LED display, they are just busy with making the screen resources acquisition and the customer development sales, but they can’t focused on the construction of industry norms and the LED display media monitoring system.
The value research report of LED display has pointed out that if the monitoring system and effect evaluation is not perfect, the capitalists and advertisers will underestimate the value of new forms of LED display. The degree of market integration is not enough, and the fierce competition reduced bargaining power. Outdoor LED display has the characteristics of television and other outdoor medias, and also has its own unique media attributes. This makes the LED display media evaluation system construction is relatively complex. Now, phoenix city has undertaken an exploratory attempt to work with third-party media monitoring agencies. And it expected to work together with the industry to build the evaluation index system of LED display media. The capital and resources are the basis of the upper. And the integration of resources, the attributes of media, the value of media and the deep insight from the media audiences are the sustained power which can make LED display developed to the higher lever.
The development of Urbanization and the changes of urban life style have promoted the rapid development of outdoor LED display media. There are the opportunities and challenges. After the baptism of market competition, it closed to the consumer terminal effectively. Outdoor LED display media will get a great development to become a strong media!
The industry of LED large screen advertising will continue to expand the scale. After the development for more than ten years, the industry of LED advertising large screen in China are basically formed a number of key enterprises!