In people’s minds, the biggest function of outdoor LED display is the commercial advertising information broadcast, is a typical outdoor advertising “spokesperson”. However, with the improvement of urban construction level, urban managers are increasingly using outdoor LED display of social management in the emergence of many adverse phenomena exposure, the side as a “city civilized persuasion”, “urban bad habits broadcast And “social management supervisors” and other roles, which also achieved the outdoor LED display from the pure commercial to the social welfare features enhanced gorgeous change, to enhance the outdoor LED display diversity development “epoch-making” meaning.
In foreign countries, the use of outdoor LED display to carry out public welfare, participation in social construction cases are everywhere:
United States: Many of the US outdoor LED display operators also work with relevant government and public service agencies to play an important role in participating in social events and protecting the public. In November 2012, the Federal Authority (FEMA) used digital screens to broadcast emergency weather warnings in ten states in Hurricane Sandy. Every time you update, from production to playback, the process is less than 15 minutes. In April 2013, after the US Boston Marathon bombings, local and national security departments began to use the outdoor LED Screen to warn and inform the public. Police will be the suspect’s photos published on the screen, and warned the public in the city to hunt in the process of indoors.
UK: To mobilize the people to contribute to African women’s entrepreneurship, the British public welfare organization Microloan uses a special outdoor LED display held a special outdoor donation activities: public organization Microloan in an outdoor LED screen shows a piece of coins with a piece of Africa Women image picture, when the passers-by through the big screen in accordance with the instructions to send text messages to donate, the display will be floating some coins, the original image of a little incomplete women together, so as to achieve the purpose of donations.
Thailand: To enhance public awareness of the protection of children and to effectively protect children from being unlawfully infringed, the Child Protection Agency (CPCR), together with Leo Burnett, produced and presented “CHILD” on the outdoor LED display and outdoor big names in various centers in Bangkok ABUSE “series of outdoor public service ads, and in the ad attached to the report phone. After the event was launched, CPCR received more than 300 calls per day. At present, such a way has become the most effective preventive measures, making child sexual abuse prevention issues have been effectively improved.
For the rapid promotion of urban diversification landscape and low-quality outdoor advertising between the contradictions, as the outdoor display on the road to the development of “stumbling block”, and pure commercial advertising to play a single function, but also lead to the audience have a strong resistance to psychological. In the face of the development trend and problems under the new situation, it should effectively avoid the single advertising function and commercial attribute of the display screen in the future development of the outdoor LED media operation enterprises, and should realize the relationship from the mercenaries to the society The role of the role of change, as the audience access to social information of the public carrier. At the same time, outdoor LED display manufacturers also need to carry out technological innovation, such as to ensure that the field of outdoor advertising products with automatic brightness adjustment system and multi-level gray-scale correction technology, from the technical source to reduce the outdoor LED display light pollution influences.
First of all, outdoor display manufacturers to make products better integrated into the urban environment. In the determination of the location according to its regional characteristics, the surrounding environment, according to the characteristics of the carrier, such as the overall situation of the overall design, so that outdoor display as part of the landscape, reduce the outdoor display installed in the city for approval, planning, management, Multiple levels of the problem.
Second, combined with the different characteristics of the audience in different regions, outdoor LED media operators should also play content on the appropriate increase in the people, convenient social information, so that the outdoor display is not only a simple advertising carrier, but also become the audience access to information, Good platform.
Once again, suitable for the current “Internet +” development trend, enterprises should focus on the outdoor display screen, a wide range of distribution characteristics, stepping up the establishment of converged networks, and the Internet, mobile Internet, large data associated with networking, real-time information sharing , To achieve the rapid transmission of information dissemination effect. Combined with the new situation, the display manufacturing enterprises but also market-oriented, outdoor LED display to explore the new era under the requirements of the new properties to produce changes in the market and demand, in line with urban development and management of outdoor products, become the public can Accept the standard information product, not just an ad terminal.